The Kennel Club

Sponsorship

Task

Acquire sponsors for The Kennel Club across a number of their properties that include Crufts, Discover Dogs and Scruffs to arch over the whole portfolio as well as the individual events.

Activity               

We developed a tiered approach to the package architecture to take to market, using a compelling sales proposition, showcasing The Kennel Club properties.

Result

Secured £200,000 in sponsorship revenue, to include promotional activity with Tesco and brand exposure with the Renault Group to highlight the advantages of their product portfolio to key demographics.