RNCB

Commercial Partnership

Task

To develop a sponsorship strategy, identifying and sourcing partners for the IBSA Blind Football European Championships 2015.

Solution

Identified an opportunity for a brand to engage with fans at grassroots level via a long-term investment in football in England and not just a one-off event. Companies were targeted who want to capitalise on the 50 million that tuned in to watch the London 2012 Paralympics and the excitement of Rio 2016 with compelling sales collateral and a clear activaton programme. 

Results

A year long activation programme brokered looking at opportunities across TV, streaming internationally via the website, branding across all touch points, hospitality and comprehensive PR and content distribution.