NEC

Responsive Website

Task

To deliver a market-leading on-line experience, answering the changing needs of organisers, exhibitors and visitors, assisting us in being the venue of choice.

 

Activity

Architect and build of a new responsive website, creating a leading concept aimed at providing an optimal viewing experience across a wide range of devices. We employed some successful principles from e-commerce websites such as applying more relevant search filters for events, not only making it easier for visitors to connect, but improving the overall navigation and user experience.

 

Result

A better customer experience and navigation has increased dwell time and stickiness on the site with nearly 20% more visitor traffic compared to the same period.