LG Arena

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Sponsorship

Task

Acquire tier 2 sponsors for the LG Arena to increase sponsorship revenue.

Action 

Post audit, developed a differentiating rights package to take to market via a compelling story and sales plan. 

Result

Secured long term deals with SEAT and Parrot Headphones as official partners for the LG Arena to showcase across corporate and consumer touchpoints, including product placement, VIP access and elevated show experience.