ICC

Advertising Campaign

Task:

To develop an advertising and direct mail campaign which would position the venue as a partner for conference organisers of any size.

 

Activity:

Developed a creative idea Shape and Create that showcases the creative potential of the venue. The design was taking across advertising to raise awareness and and direct mail, adapting messaging for the distinct audience needs. 

 

Result:

The campaign has recently won a silver award for Best Direct Marketing Campaign for its’ creative, strategy and results for enquires and data capture.