Let us introduce ourselves

We are a specialist sponsorship and media sales consultancy that loves LIVE. We offer a comprehensive approach to create powerful and commercial ideas for rights-holders and sponsors alike for destinations, venues and events across culture, sport, music and entertainment.

As part of the NEC Group, we are the team that for more than two decades has created the buzz, building audiences and turning it in to sales, whilst developing lucrative new revenue streams through the creation and execution of sponsorship strategies. Now accountable for more than 6 million LIVE experiences each year, like you, we operate in a challenging marketplace so we understand what is needed to ensure commercial success.

Put simply, we make you stand head and shoulders above the competition.

About Us

We're a dedicated bunch of people who love the LIVE experience

Stuart Cain
Stuart Cain
THE OLD HAND

As Managing Director, Stuart keeps the entire consultancy on its toes, making sure it constantly delivers great work that delivers commercial results. Having worked across Asia, America and Europe for global brands, sports rights owners and the world's largest entertainment companies Stuart can normally find a way of helping solve the most complex brief.

Nic Young
Nic Young
THE THINKER

Having worked at a leading European brand as Director of Innovation and Research, Nic knows a thing or two about, well everything. Its not just hot air, her hands-on practical approach gives real insight with real results

Sarah Whittaker
Sarah Whittaker
THE ORCHESTRATOR

With Director-level experience across a breath of sales roles, Sarah knows how to build strong and collaborative commercial relationships that deliver results by combining the best of Eight Feet Tall with your own knowledge and passion.